Making sure that your data is up to date and as complete and accurate as possible is not just a legal requirement, but it is also good business. It saves money, preserves your brand image, improves targeting, and so increases response.
Our data management, software, applications and capabilities, include:
HealthView involves full data cleansing, MPS, GAS, TBR, Mortascreen, GAS Reactive,TPS, Expletives, NCOA.
Address cleansing involves address and postcode validation/correction against PAF.
Merge/Purge and De-duplication – hierarchical and proportional for individual, family, household.
Sortation by data fields, Mailsort, Walksort & PressStream via Royal Mail & Down Stream Access providers.
Mailsort Customer Barcoding involves pack approval and Software & Barcode approval.
Data enhancement
• Colour Asset Management and Full Content Management Systems
• Retail geographic and customer centric maps & data mapping
• Electronic response handling
• e-mail and cross media campaigns and tracking
• Database design & build
• Acquisition and retention data strategy
• Descriptive & predictive analysis
• Multi channel output/SMS/Internet
• Customer Journey Strategy