We have the expertise, skills and practical experience of the postal market. This means we are confident we can make the mail system work more effectively for you.
You can get the most from your budget by using Advertising Mail - with potential savings of 2p per pack. Advertising Mail is for addressed Direct Mail (DM) Letter and Large Letter format items comprising 'a largely uniform message with the purpose of promoting the sale or use of products or services or to encourage, contribute to or support a cause'.
“economical with potential savings of 2p per pack”
Make your direct mail more environmentally friendly while saving between 0.3p and 0.7p per item. Sustainable Mail has 2 levels, 'Entry' and 'Intermediate'. Both are designed to help you increase the use of environmentally friendly materials in your mailings, while reducing the amount of mail in the waste stream. Effective use of data management, removing deceased records and goneaways, or those who wish to opt out of your mailing, means you are only mailing to those more likely to respond.
“a green option with savings of around 0.5p per pack”
Sustainable Adverstising Mail
Sustainable Mail can be used in conjunction with Advertising Mail. Combining the two gives potential savings of up to 2.7p per item.
“a combo with savings of 2.7p per pack”
For Letter and Large Letter format direct mail postings which
are addressed, comprising of a largely uniform message, with the
purpose of promoting the sale, use of products, services, encourage
contribution to or support of a cause.
Each mailing should have a seed item for audit purposes, usually
an exact reproduction of the original mailing. If you choose to use
Royal Mail, the seed item should be sent to their Advertising Mail
Team, along with a copy of the sales order (OBA docket) no later
than 10 days after posting. When using Downstream Access, seeds
should be added to the mailing file.
Where data is not from a consent based file, a documented
procedure should be in place and used to suppress customer and
prospect data against the Mailing Preference Service (MPS),
including MPS deceased. An internal suppression file should be kept
and maintained to ensure opt-outs are properly logged. Data must be
checked 30 days or less before the mailing item is posted.
Advertising Mail is available for sorted and unsorted products
with different presentational requirements. You must meet
individual postal product specifications and their associated
Sometimes referred to as Responsible Mail, there are 2 levels of
Sustainable Advertising Mail: Entry and Intermediate. These are
based on 5 key elements.
For Entry level, all elements of the mail item must be on papers
which contain recycled or virgin fibre sourced from a forest
certification scheme and must be recyclable. Polywrap and brown
envelopes are prohibited.
For Intermediate level, Entry level criteria must be met along
with the following;
Printers, mailing houses and in-house facilities must have
mandatory environmental management systems in place.
BS EN ISO 14001
UV varnishes and rubber based adhesives are prohibited.
Data is as Advertising Mail for Entry level. For Intermediate
level, all data must also be run against a commercially available
deceased and goneaways file. Mandatory removal of previous mailing
goneaways and opt outs.
Intermediate level only, clearly provide addressee's with the
option to opt out of receiving further mail packs from sender.
You must meet individual postal product specifications and their
associated presentational requirements. For Intermediate level,
ensure at least 95% of items are fully and accurately addressed and
postcoded in accordance with Royal Mail's Postcode Address File
Take a 360 view of some breathtaking formats (and a range of everyday performers).
Why not try our Glossary Tool that defines and explains hundreds of print terms? Or see what impact 4-colour print makes in our Power of Colour fact file.
0113 231 1113