Imagine being able to individually personalise every single mailer you send - in high quality colour, at high volumes and totally affordable prices. This is the future of 4-colour hybrid digital printing, and you can start exploring it right now.
Catalogue covers tailored for each recipient. Mailers
with a unique combination of images and text based on previous
purchases. Store-specific leaflets. All in full colour. Explore a
world of new ways to talk to your customers.
Currently 4-colour digital printing is expensive to run and is
generally used for low-volume mailings. All that is about to
Our Stream technology means you can print high volumes of colour
materials with significant areas of personalised images and text.
On a print run of hundreds or thousands an individual customer
could receive a unique piece: you really can make every single
finished item different. This opens up enormous possibilities for
true one to one marketing.
Variable mailer images and headings
10 different variants of a quality mailer aimed at existing customers, depending on previous customer activity, with a different headline / colour photograph in key locations such as cover.
Application: A premium food retailer could tailor imagery to appeal to customers - vegetarians would never see meat, people with a taste for diet-friendly meals would only see low-cal foods, etc.
Catalogue cover showing most recent purchases
A print run of 500,000 mail order catalogues with unique covers for EACH customer - the cover could show colour images of previous purchases with a headline addressing the recipient by name.
Application: a clothes retailer could show previous purchases alongside this season's matching items.
3. National print runs tailored for local stores
Large volume door drops from a national retailer tailored to be store specific - core messages remain consistent while parts of the leaflet show local store imagery and staff with personalised named messages for customer.
Application: a supermarket chain could build a more personal relationship with local customers using a high quality mailer - a combination of premium values and personal touch.
The possibilities for 4-colour hybrid personalisation are now endless.
See how our 4-colour hybrid digital printing can transform your world.
0113 231 1113