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Stream® Imagine being able to individually personalise every single mailer you send - in high quality colour, at high volumes and totally affordable prices. This is the future of 4-colour hybrid digital printing, and you can start exploring it right now.

Witness the results

We are really proud of these examples of work we have produced using our hybrid 4-colour technology. In each instance we evaluated the customer data that was available to us and then engaged with creative agencies to create three different mailing formats for customers from Fashion Retail, Food Retail and the Leisure/Entertainment sectors.

With the combination of mono and 4-colour personalisation, variable images, and our high speed
off-line finishing techniques we have manufactured some very powerful individually relevant one-piece mailers, resulting in true 'one to one' marketing…

Food Retail

We used past purchase information to select a cover image most relevant to the culinary preferences of the individual, and then added complementary vouchers which also carried offers derived from product groups the customer had previously bought from.

  • Format
    • 10 page with flap one-piece mailer featuring a fully variable 4-colour front cover and fully variable 4-colour perforated voucher panel inside.
  • Specification
    • Produced on FSC commercial silk paper
    • Variable 4-colour images
    • White out text
    • Full width mono personalization
    • 198 x 165 finished size
    • 198 x 965 flat size

Fashion Retail

An attention-grabbing cover image was used from a product group representative of the customer's most recent purchase. In addition, variable offer vouchers were included featuring items from complimentary product groups reflecting their 12-18 month purchase behaviour.

  • Format
    • 12 page with flap one-piece mailer, with 5 stepped panels inside. Fully variable 4-colour front cover with 8 x unique 4-colour perforated vouchers inside.
  • Specification
    • Produced on FSC commercial silk paper
    • Variable 4-colour images
    • White out text
    • Full width mono personalization
    • 198 x 165 finished size
    • 198 x 965 flat size

Leisure & Entertainment

We reviewed download and rental histories to 'select' additional titles of similar genre and type. These would become the lead images of the promotion, adding relevance, power and integrity to the offer and engaging customers on a personal level. 

  • Format
    • 6 page one-piece mailer with a fully variable 4-colour A4 inside panel incorporating perforated money off vouchers, and a selection of recommended film titles to watch; and a fully variable 4-colour in-store games card.
  • Specification
    • Produced on FSC commercial silk paper
    • Variable 4-colour images
    • White out text
    • Full width mono personalization
    • 198 x 165 finished size
    • 198 x 965 flat size

Personalisation

Introducing Stream®

The possibilities for
4-colour hybrid personalisation are now endless.

Personalisation

See 4-colour hybrid digital in action

Watch the video that explains how 4-colour hybrid digital printing can transform your world.

0113 231 1113

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