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Sector

Mail Order

Mail Order is one of the largest volume users of direct marketing. But the use and the specific applications for direct mail and promotional activity within the sector are changing. There is now an increasing emphasis on one-to-one marketing, variable digital/colour technology for catalogue covers and innovative direct mail products which drive customers to interactive web sites.

This emphasis has had a major impact on the demands of direct mail producers to improve both the ‘look and feel’ of direct mail promotions as well as their ability to interact with other media and order on-line.

At TLG,  as well as driving response rates through the use of innovative design and formats, we are working with a number of Mail Order clients through increased use of variable colour and imagery on high volume applications such as personalised covers and engaging one-piece mailer applications. 

At the same time we are heavily engaged with our customers on the development of fully merchandised formats which substantially reduce postage costs, for example paper wrap as an improved alternative to polythene and the design of fully 3 edge seated one-piece mailer applications.

Formats

Have a look at some of the relevant formats TLG have developed for the Mail Order sector.

Option 1

Option 2

Option 3

Greetings card with integrated card

This format incorporates a double thickness greeting card, with an attached double thickness card/voucher. These 2 items are then ribbon die cut and placed onto the outer web to create an integrated envelope.

All 3 items are produced altogether at high speeds in one pass production, utilising our sophisticated web finishing lines.

Paper wrap wallet

Utilising our paper wrap technology, we are able to wrap around up to 6 items (either supplied or created in another process) to create an outer envelope or wallet. We can also seal all 3 edges with permanent or re-sealable adhesive, or create a 3 edge tear with the addition of perforations.

In-line wallet

One-piece profile die cut 6 page wallet, with 3 integral flyers.

Formats

Seeing is believing

Take a 360 view of some breathtaking formats (and a range of everyday performers).

Personalisation

Introducing Stream®

The possibilities for
4-colour hybrid personalisation are now endless.

0113 231 1113

Accreditations