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Sector

Travel & Leisure

Travel and Leisure direct marketing is another area which has increasingly seen a shift towards the use of innovative direct marketing techniques combined with integrated multi media campaigns and on-line based marketing strategies.

In the Travel and Leisure sectors loyalty, customer retention and upsell are now the key drivers and challenges for direct marketeers. Mass-mailed brochures are gradually being replaced and supported by highly targeted innovative and response pulling direct marketing formats designed to drive customers to customer specific and tailored web sites.

At TLG we work with our Travel and Leisure customers with conventional direct mail and complex
one-piece mailer formats as well as unique, paper wrapped products and stepped inserts. And the increasing use of 4-colour variable images enables our clients to show holiday destinations specific to individual customers on volume direct marketing applications. The ability to do this cost effectively and at volume is unique to TLG.

Formats

Have a look at some of the relevant formats TLG have developed for the Travel & Leisure sector.

Option 1

Option 2

Option 3

3D pop up

By utilising our latest design techniques, we have created the possibility to manufacture at high speed a single, double or triple pop up device, to create an exciting 3D effect.

Greetings card with integrated card

This format incorporates a double thickness greeting card, with an attached double thickness card/voucher. These 2 items are then ribbon die cut and placed onto the outer web to create an integrated envelope.

All 3 items are produced altogether at high speeds in one pass production, utilising our sophisticated web finishing lines.

Stepped brochure with flap

12 or 14 page stepped spine glued brochure with a flap to create a mail compliant brochure.

Formats

Seeing is believing

Take a 360 view of some breathtaking formats (and a range of everyday performers).

Personalisation

Introducing Stream®

The possibilities for
4-colour hybrid personalisation are now endless.

0113 231 1113

Accreditations